1. From what poem/author does this commercial borrow
(without credit)?
The poem that the commercial barrows from is " The
Laughing Heart" by the author Charles Bukowski.
2. Why might the use of this poem by a corporation be considered ironic?
The use of the poem might be considered ironic because at
the beginning of the poem it talks about not falling into submission, but then
the commercial is for the audience to want to submit and buy jeans.
In other words the author is saying not to follow what is happening but to
stand out, and it's ironic because the commercial is a form of bandwagon with
showing others happy in the jeans.
3. Does the poem reflect the reputation of the author? Why/why not?
The poem doesn't reflect the reputation of the author due
to the fact that Burkowski wrote typically about abuse, rape and other vulgar
topics. However in this particular piece "The Laughing Heart"
he talks about not falling back and reaching the light and happiness
which differs immensely from his reputation as a low driven
alcoholic.
4. How did you find the answers to #1 & #3? Describe your research process and your sources in detail.
How I discovered questions #1 & #3 was through
the use of quoting a part of the poem ("your life is your life") to
find out who wrote it and what the title was. Which brought me to the
site "The Laughing Heart by Charles Bukowski - The Best American
Poetry." 'The Best American Poetry' N.p.,
n.d. Web. 12 Aug. 2014, where I found the title and author. After answering
question #1 I found question #3's answer by looking up the author (Charles
Burkowski's poetic personality. This gave me the site "Charles
Bukowski." Poetry Foundation.
Poetry Foundation, n.d. Web. 12 Aug. 2014, where I found that his style was
very unflattering and vulgar. I also viewed other sites to make sure my
assessments were correct about the author, however I got most of my information
from the previous sites.
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